Have You Got Them?
As a digital marketing specialist, you play a key role in the engine room that drives the success of a business. With the world operating more digitally today than ever before, your role sure will make a difference to how a company presents to its audience:
- 93% of all online interactions start with a search engine
- Google gets searched 93,922 every second
- 2 billion daily social media users are your audience
Simply put, you must be great at digital marketing to succeed in your career. Businesses rely on your skills. Here, we outline what skills will secure a successful career, and add real value to your job search.
1. Technical Expertise
Digital marketing specialists must have a strong understanding of the technical aspects of marketing, including new technologies and their impact on communication channels through:
· Social Media
Technical expertise in using social media is highly important in today’s world. You’ll need to have advanced understanding in how to powerfully reach a filtered and targeted audience, while also complying with strict regulations.
· Email Marketing
You’ll also need a deep understanding of the technical aspects of email marketing – a crucial form of digital marketing that can be used as a lead generation tool and for customer retention.
· Search Engine Optimization
Search engine optimization (SEO) is the cornerstone of any successful online business and an essential part of any marketing strategy.
To be a successful and sought-after digital marketing specialist, you must be great at creating innovative ideas to promote products and services in the design process as well as in strategy development.
The digital world is always changing and evolving. There are new trends every day, new updates every minute – you must keep pace to avoid getting lost behind innovative competitors.
Creative thinking will help you:
- Solve problems
- Generate new ideas
- Develop new ideas into innovative and inspiring solutions
Your ability to look at things differently is essential in the process of content creation and distribution. It will keep customers coming back for more and help your company stay one step ahead of its competitors.
3. Strategic Thinking Skills
A successful digital marketing specialist knows how to anticipate the needs and behaviors of customers. You must identify what customers want – and the answers will likely be ever-changing. You’ll also need to know what other companies are doing in the same field, so you can use these insights to come up with new strategies for your company.
If you’re a good strategic thinker, you’ll be able to analyze trends, patterns, and similarities from different qualitive and quantitative perspectives. This allows you to come up with creative solutions, and ask questions such as, ‘What are the underlying reasons for a trend?’ and ‘Where is the next opportunity in this niche?’
4. Copywriting Skills
Copywriting skills are an essential part of any marketing strategy. They help communicate the company’s message in a way that attracts customers to purchase a product or service. Good copywriting skills are necessary to articulate complex ideas, make decisions, and bring together all aspects of a marketing campaign.
5. Excellent Communications Skills
To succeed in this field, you must have excellent communication skills. A good marketing specialist is someone who can not only create a strategy, but also convey the strategy effectively to all parts of the organization and its stakeholders and clients.
Without amazing communication skills, your voice can get lost in the noise of a fast-paced digital world. Poor communication can lead customers away from purchasing products or services as well as increased costs due to rework and missed deadlines. It can also cause employees to be uncooperative and disengaged.
Excellent communication skills will help you create cohesive campaigns that will communicate a consistent message to the target audience.
Digital Marketing Specialist Jobs Vacancies Need Your Skills Now
Perhaps now more than ever, businesses are in search for the most talented digital marketing specialists to help them get in front of their target audience effectively, and fast.
Do you have the skills we’ve outlined in this article? If so, we’ve got your perfect match awaiting. Contact Lincoln Group today.
We have the direct access you need to reach your career goals, and can give you all the support you need – from resume once-overs, to interview tips, and negotiating the job offer. We’re ready – and we know you are too.